Via our partner business The Business Growth Academy, our dedicated client-facing business growth teams provided business development consultancy services to a range of businesses across the UK and further afield.

Through our consultancy solutions, we help business owners to unlock the hidden potential in their business. Of course, we help different clients to do this in different ways.

For our most ambitious clients who want to take their business to a whole new level, we have The Business DNA SystemTM.

This is a unique, tried-and-tested business growth system, which we have developed over the course of the last decade, reflecting on our experience helping hundreds of business owners. In essence, we work with ambitious clients to implement this full system into their business, powering them to achieve their goals quickly and effectively.

We hate to sound arrogant, but the effectiveness of the system was recognised in business development circles and our accountants who created the system were commissioned to write a book about the system.  The book, aptly entitled Business DNA, is available in both paperback and Kindle versions on Amazon and in good book stores.

However, if you are a client or prospective client and would like to know more, and crucially to see how the system can help your business, please contact us and we will be happy to send you a complimentary copy. In many ways, this is the best way for us to start a conversation about how to help you and your business.

A brief summary of the key 6 steps of the system are presented below.  Of course, some business owners need more help in one or more of the steps than others, but in order to achieve a business that is profitable, scalable and sustainable in the long-term, each of these ingredients needs to be in place.




Introducing The Business DNA System

Step 1: Your Road Map for Success

  • Where are you headed?  What goals do you have for your business?
  • What are you trying to achieve?
  • Do you have a realistic plan for turning these ambitions into actions?

We’ll help you to determine exactly what you want to achieve (in terms of your business and life goals) and work with you to map out, step-by-step, exactly how to get you there.

This process will include exploiting new opportunities, overcoming core problems and implementing all of those great ideas you’ve had, but you didn’t quite have the time or knowledge to put into action.

Because failing to plan is planning to fail, so we’ll give you a no-nonsense, practical Road Map for Success that will tell you exactly what to do to achieve your goals in the fastest time possible.

Step 2: Turn On Your Marketing Tap

  • What’s holding you back MOST in your business?
  • Is it a lack of (quality, profitable) new clients?
  • What difference would a constant flow of quality new enquiries and new customers make to your business?

We’ll help you to turn on your marketing tap by sharing with you the lost secrets of successful marketing.

We’ll show you a step-by-step formula for attracting enquiries from your ideal potential client.  We’ll show you how to consistently sell to these ideal prospects at high-profit prices.

Once onboard, we’ll show you how to create a steady stream of referrals from your satisfied customers.

And best of all, we’ll show you how to achieve this without having to break the bank with expensive but ineffective marketing campaigns.

Step 3: Explosive Profits Formula

  • Despite the number of clients you attract, do you never seem to make as much money as you’d like?
  • Do you wonder where all your profit goes?  Do you sometimes wonder if you’ll ever make any money from your own business?
  • Do you even seem to be earning less than you were when you were employed?!

If this sounds like you, don’t worry – so many business owners feel this way.  But we can show you powerful strategies for maximising your profits from every customer and every customer.

We’ll share with you the secrets of customer maximisation by making more profit from each customer, by getting customers to buy more, more often, at better prices and higher margins, and stay loyal for longer.

Step 4: Cash Flow Freedom

  • Do you always seem to be checking your bank balance, worried that you haven’t got enough money to pay all the bills – AGAIN?
  • Does it feel like a never ending cycle?  Are some of your customers taking the biscuit with late payments, which has a huge knock-on effect across your whole business?
  • Do you sometimes worry how you’ll pay the salaries this month?

Don’t worry, it doesn’t have to be this way.  We’ll show you how to stop all the sleepless nights without cutting any corners or breaking any rules…

We’ll take you through a tried-and-tested cash flow and credit control system and share with you the 13 proven ways to get cash into your business within 48 hours.

Step 5: Your Winning Team

  • Do you wish your staff could just do their job, without constant supervision or badgering from you?
  • Do they always seem to be waiting around for you to give them their next job, unable to use their own initiative?
  • Do you play sweeper, with your staff leaving you to solve all of the problems – no matter how busy you are?  Do they sometimes seem to cause MORE problem than they solve?
  • Or have you now got staff BUT seem to be making less money than you did WITHOUT them?

These are all very common problems for businesses, large and small. The good news is that these problems can be overcome.

We do this by following our Winning Team formula, which builds robust team processes that will get your team working on the key jobs and key problems without the need for your constant attention, supervision or management.

Step 6: The Auto-Pilot Business

  • Are there never enough hours in the day, with your to-do list getting longer and longer – no matter how hard you work?
  • Are you always reinventing the wheel, doing the same jobs over and over? 
  • Are your evenings and weekends usually spent at work or in the study, not at home enjoying your time with your family?

This situation is nearly always caused by a lack of effective business systems – meaning there is no real structure to how the business functions.

This leads to the business developing a life of its own, with the very real danger that the busier you get – because of more customers or more sales – the less able you are to cope, which will forever limit your ability to grow the business.

It doesn’t have to be this way.  We’ll show you how to implement what we call the Auto-Pilot Business, a process which allows your business to function operationally without you.

This process frees you up to focus on strategies endeavours, putting you firmly back in control of your business, with a structure that makes your business sustainable and scalable.

 How To Find Out More

If you would like to discuss anything you have read on this page or if you would like to discuss how we can help you and your business, then please get in touch.

You can do this by completing the form below (scroll down to the bottom of the page), calling us during office hours on 0191 378 0308 or sending an e-mail to

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Our Business Building Approach

Identify & Solve Business Problems

Whatever issues you are facing, our expert team will identify the root causes and create an action plan to quickly and effectively resolve these issues for you.

Improve Cash Flow

If lack of cash is keeping you awake at night, let us banish your cash flow nightmares with countless strategies to keep cash flowing through your business.

Grow Profit Margins

Discover the truth behind profit creation and see your customers buy more, more often, at higher prices while bringing more referrals and remaining loyal to you.

Get Paid Faster

Slow customer payments needlessly hamper too many businesses. We’ll install a system that allows you to get paid faster without going to court or losing customers.

Develop Time-Saving Systems

Our business growth experts can help you to build a business that is more efficient, profitable and enjoyable to run by devising tailored systems bespoke to you.

Improve Team Performance

We’ll show you how to get the very most from your team; we help you to achieve these results through advisory, mentoring and bespoke on-site team workshops.

Benchmark Against Competition

We’ll benchmark your business against your competition (local, national, similar sized and the next level) in a bid to help you to beat them and get to the next level.

Control & Cut Costs

We can show you the secrets of making your money work harder for you and how to keep as much as possible for yourself without compromising on quality.

Improve Sales Performance

Our dedicated client-focused marketing department will devise practical, low cost ways for you to win new customers, get more referrals and make more sales.

Financial Health Checks

Let us take your pulse and assess what is going right and wrong in your business and based on this develop a plan to maximise your business health in the long-term.

Funding Your Growth

When you need it, we’ll secure you the most suitable funding, that that to purchase an asset(s), fund business growth or to provide day-to-day cash flow.

When To Buy and When To Sell

Should you buy another business? Should you merge with or takeover another business? When is the right time to sell your business, and for how much? Let us help…

Growing Your Business

Business DNA System

Developed by two of our senior leaders and featured in several of their books, our Business DNA SystemTM is a proven, step-by-step process to unlocking the hidden potential in your business.

Virtual Finance Director

Every successful business relies upon the careful guidance of a skilled finance director. Yet few SMEs can afford the six fixture salary. Our vFD service provides this guidance in an affordable way.


Our business growth experts will identify and resolve key business problems such as boosting cash flow, growing profit margins, controlling and cutting costs, and improving sales performance.

Funding Your Growth

When the time is right for you, we’ll help you to secure the most suitable funding - be that to fund the purchase of an asset(s), to fund business growth or simply to provide day-to-day cash flow.

Switch Scoreboard

We’ll use our unique Switch Scoreboard system to analyse your business, including benchmarking against your competition, and based on this devise action plans to address problem areas.

Buying, Selling & Mergers

Should you buy another business? Should you merge with or takeover another business? When is the right time to sell your business, and for how much? Let us help you to find the right answers…

Business Systems

Business leaders should be growing their business, not tied down by operations. We overcome this by devising tailored systems focused on time-savings and efficiencies, including team performance.

Dynamic Reporting

Real-time reporting using our powerful Switch ScoreboardTM intelligence system, giving you instant knowledge that helps you to identity and resolve business issues and harness your growth.